The purpose of art is to make the invisible visible.
Paul Klee
Know How TV Media Kit
Some Serious Growth
01
The Host
Nicole Elise is a self-taught female mechanic, field journalist, and visual storyteller based in the US. She built KnowHowTV from zero — no studio, no crew, no budget — into one of the fastest-growing motorcycle storytelling channels in the country.
A former professional photographer, Nicole brings a cinematic eye to shop-floor content that most automotive channels don't have. Her positioning as a capable, feminine presence in a male-dominated space is not a gimmick — it's her story, and it's why her audience trusts her.
Nicole's audience doesn't watch passively. They comment, they share, they buy. Her 98.9% non-follower reach on Facebook proves she's not just reaching an existing base — she's building new ones continuously.
Self-Taught Mechanic, Field Journalist, Photographer, Solo Creator, Harley Apprentice, Event Coverage.
The Origin Story
Zero motorcycle experience.
Nicole cold-walked into an independent Harley repair shop and pitched the owner on filming her apprenticeship in real time. He said yes on the spot. Rolling Thunder was born — a documentary series with no script, no safety net, and no pretense. 20x view growth in 60 days. Entirely organic. No paid promotion. Just authentic storytelling connecting with a hungry audience.
Daytona Bike Week. Car shows. Charity rides.
KnowHowTV is now active on the ground at the events that matter to the moto community.
02
Platform Reach
2.89M Views. Facebook — Last 90 Days · 100% Organic · Zero Paid Promotion. 98.9% of all views came from audiences who don't yet follow the page — pure discovery-stage reach.
Facebook Primary Page
Followers 6,600
Total Views (90 Days)2,893,561
View Growth vs. Prior 90 Days+93,969%
Interactions (28 Days)11,836
Content Type Driving Views Reels — 99.6%
Non-Follower Reach 98.9%
Reactions / Comments / Shares
87.9 · 9.4 · 2.7%
YouTube
GrowingSubscribers 1180
Total All-Time Views 430751
Views — Last 30 Days 112308
Watch Hours —30 days 2312
Net New Subs — 30 days 447
Videos Published 120
Core Audience 91% Male · 25–54 · 80.5% US
PlatformFollowers / Subs90-Day
ViewsReach Type Facebook 6,6002,893,56198.9%
new audiences
YouTube 760~210,000
High-intent, search-driven
Instagram—248K+Reel-driven discovery
03
Growth Trajectory
Dec '25 - 11,819+50 subs
Jan '26 - 31,676+93 subs
Feb '26 - 8,680+42 subs
Mar '26 - 180,379 +158 subs
Apr '26-79,038+377 subs
May '26- 85671 +252 subs
June '26-112308 (30 day window) +447 subs
US-dominant, English-speaking, gear-purchasing audience across 5 key markets
04
Content Portfolio
From Cars to Chrome - Rolling Thunder
Flagship Series — Active
Nicole's real-time motorcycle mechanics apprenticeship at an independent Harley repair shop. Documents tools, culture, shop life, and the learning curve from zero experience. Prime integration space for gear, parts, and tools.
Daytona Bike Week
Event Coverage — 2026
Field interviews and builder spotlights from one of the world's largest motorcycle events. On-location, culture-driven storytelling with real riders. On-site brand exposure at scale.
Custom Build Spotlights
Long-Form — Ongoing Sit-downs with builders, artists, and collectors. Past: Ryan Evans (Counting Cars).
Upcoming: Jon Kosmoski, Founder of House of Kolor — 70th Anniversary interview.
Top Performing VideosViews/Engagement/Velocity
Jon Kosmoski / House of Kolor: Live — 26,000+ views in under 2 weeks
26K views, 627 likes, 190 comments,
"I Just Walked Into a Harley Shop With Zero Experience"
5,6483
77%
297/day
"He Can't See Out the Back of His Custom Car..."
3,7711.
94%
145/day
"They Pranked the New Girl at the Harley Shop"
3,0452.
30%
507/day
"He Built Counting Cars… Then Told Them HE QUIT!"
26,981
41%
84/day
Brand Integration
Organic Product, Feature Products used on-camera during real shop work or field coverage. No scripted read. No interruption. The most trusted format with Nicole's audience.
Let's Work Together
Ready to reach 3 million riders?
KnowHowTV's audience is active, engaged, and spending. If your product belongs in a garage, on a bike, or in the hands of someone who actually wrenches — this is your channel.
Host & CreatorNicoleElise
Emailnicole@knowhowtv.com
Website knowhowtv.com
YouTube @KnowHowTVOfficial
Facebook facebook.com/knowhowtv
About Nicole Elise
Founder, Producer, Mechanic, Photographer and Mama
Hi, I'm Nicole — founder, producer, mechanic, photographer and mom.
I built Know How TV from nothing, with two kids at my side and grease on my hands. This is my story.
I didn't come from the media world. I didn't have a production crew, a business partner, or a roadmap. What I had was a camera, a genuine love for car and biker culture, and an absolute refusal to wait for someone to give me permission to tell these stories.
I'm a self-taught mechanic and former professional photographer based in the La Crosse, Wisconsin area. I started Know How TV because I kept showing up to car shows, bike nights, and custom builds and thinking — someone needs to document this. These people, these machines, these stories deserve more than a quick photo and a Facebook post. They deserve a real platform.
So I became that platform. By myself. One camera, one story at a time.
I do everything you see on Know How TV — the shooting, the editing, the publishing, the outreach, the partnerships, the social media, the website. All of it. And I do it while raising two kids on my own. My children are 8 and 9 years old, and they have watched their mom build something from the ground up with her own two hands. I hope that means something to them someday. It already means everything to me.
What I bring to this space is different. I'm a woman in a world that doesn't always expect to see one behind the camera at a custom car build or a biker event — and I think that perspective matters. I show up with genuine curiosity, deep respect for the craft, and a photographer's eye for the moment that tells the whole story in a single frame.
I've had the privilege of sitting down with Ryan Evans from Counting Cars, documenting tribute builds with stories behind every weld, and riding alongside communities that are fiercely proud of what they create. Every interview, every event, every video is a reminder of why I started — and why I'm not stopping.
Know How TV is still growing. The road ahead is long and I'm building it as I go. But I've never been more certain that this is exactly where I'm supposed to be.
Reviews
Our Partners
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.