Know How TV
With Nicole Elise
A new original series from Know How TV
“The machines get our attention. The people earn it.”
AUTHENTIC INTEGRATION
Your brand becomes part of the work, naturally integrated into real shops, real builds and real stories.
INDUSTRY ACCESS
Go inside respected builders, manufacturers and events with content audiences can’t get from the showroom floor.
THE RIGHT AUDIENCE
Reach an engaged automotive and motorcycle audience that cares about the tools, products and brands behind the craft.
Know How TV Media Kit
Some Serious Growth
AUTOMOTIVE & MOTORCYCLE STORIES FROM INSIDE THE EXPERIENCE
Hosted by Nicole
Know How TV goes beyond the finished machine to meet the builders, innovators and personalities behind it.
From motorcycle manufacturers and legendary custom shops to Sturgis, Ringbrothers and SEMA, Nicole brings viewers along for the experience with genuine curiosity, humor and a willingness to get her hands dirty.
THE NUMBERS
789K+
YouTube Views | Last 90 Days
597K+
YouTube Views | Last 28 Days
32.6K+
YouTube Watch Hours | Last 90 Days
+1,772
YouTube Subscribers | Last 30 Days
1.1M+
Lifetime YouTube Views
8.5K+
Facebook Followers
311K+
Facebook Views | Last 28 Days
THE AUDIENCE
Know How TV reaches a highly targeted automotive and motorcycle audience.
91.2% Male YouTube Audience
60.9% Ages 35–64
82.7% U.S. Facebook Audience
97.5% of Recent Facebook Views Came From Non-Followers
The audience isn't just following Know How TV. The content is continually reaching new viewers.
RECENT WORK & ACCESS
STURGIS MOTORCYCLE RALLY
230K+ views in 11 days
Nicole traveled 800 miles alone to Sturgis and turned the experience into one of Know How TV's strongest-performing documentaries to date.
RINGBROTHERS
Inside Ringbrothers in Wisconsin with Mike Ring and the team, including hands-on shop access and an unforgettable ride in their approximately $2.5 million 1971 Aston Martin DBS known as Octavia, previously featured on Jay Leno's Garage.
S&S CYCLE
Behind-the-scenes documentary coverage from S&S Cycle in Viola, Wisconsin.
HOUSE OF KOLOR
One-on-one interview with legendary House of Kolor founder Jon Kosmoski.
RYAN EVANS
Interview with Ryan Evans of Count's Kustoms.
SEMA 2026
Know How TV is credentialed media for SEMA 2026 in Las Vegas.
WHAT'S NEXT:
A NEW KNOW HOW TV SERIES
There's a big difference between watching someone work and trying to do the job yourself.
The next evolution of Know How TV is a hands-on series built around one simple idea:
DON'T GIVE ME THE TOUR. PUT ME TO WORK.
Nicole visits extraordinary automotive shops, manufacturers, race teams, builders and craftspeople and works alongside the people who actually make it happen.
Welding. Fabrication. Paint. Engines. Machining. Restoration. Manufacturing. Racing.
The experts teach.
Nicole tries.
The audience gets to experience the people, skills and stories behind the machines from the inside.
PARTNER WITH KNOW HOW TV
Know How TV is currently seeking a select group of brand partners for:
SEMA 2026 Coverage
The Upcoming Know How TV Hands-On Series
YouTube Brand Integrations
Dedicated Sponsored Content
Short-Form Video
On-Location Product Integration
Event Coverage
Multi-Episode Partnerships
Custom Automotive & Motorcycle Campaigns
Partnerships are built around natural integration into the story and experience rather than interrupting the content with an advertisement.
CURRENT PARTNERSHIP OPPORTUNITIES
SEMA 2026 | LAS VEGAS
Know How TV will attend SEMA 2026 as credentialed media, creating automotive content throughout the event.
A limited number of SEMA partnership opportunities are available for brands that align naturally with Know How TV's audience and content.
FOUNDING SERIES PARTNERS
Know How TV is seeking select founding partners for PUT ME TO WORK, a new hands-on automotive series that takes viewers inside the shops, builders and manufacturers shaping the industry.
Founding partners have the opportunity to become part of the series from the beginning, with authentic brand and product integrations built naturally into the work, the environments and the stories.
LET'S BUILD SOMETHING
For sponsorships, partnerships, episode opportunities and media inquiries:
Nicole | Know How TV
KnowHowTV.com
YouTube: Know How TV
About Nicole Elise
Founder · Host · Producer · Storyteller
Hi, I'm Nicole, founder and host of Know How TV.
I didn't come from traditional media. I started with a camera, a fascination with automotive and motorcycle culture, and a belief that the most interesting part of a machine is often the person behind it.
What began at local car shows and bike events has grown into more than 1.1 million YouTube views, with stories taking me inside S&S Cycle, Ringbrothers, the Sturgis Motorcycle Rally, and conversations with people like Jon Kosmoski of House of Kolor, Ryan Evans of Counting Cars, and Sung Kang of Fast & Furious.
In 2026, Know How TV was also accepted as credentialed media for SEMA in Las Vegas.
My approach is simple: I'm genuinely curious. I ask the questions people actually want answered, talk to people like people instead of interview subjects, and I'm not afraid to get dirty, look ridiculous, or admit when I don't know something.
That's becoming an even bigger part of where Know How TV is headed.
Instead of simply showing viewers incredible shops and machines, I want to step inside the work itself, learning from the welders, fabricators, painters, mechanics, machinists, builders and craftspeople who make this industry what it is.
Don't just give me the tour. Put me to work.
I'm still the person behind the camera, the edit, the outreach and much of what makes Know How TV run. I'm also a mom building something I hope my kids can watch grow alongside me.
Know How TV started with one single mom and one camera.
Now we're finding out just how far that camera can go.
Reviews
Our Partners
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.